PureHealth, a leading hospital and health insurance group, has announced a major expansion of its insurance division, Daman. This marks a significant shift from being primarily a health-focused insurer to becoming a comprehensive multi-line insurance provider, entering the high-growth Property and Casualty (P&C) market.
To reflect this expanded role, Daman will adopt a new legal name: National Insurance Company – Daman. This change highlights its strengthened presence in the UAE’s fast-evolving insurance sector.
Meeting Diverse Protection Needs Across the UAE
Daman’s transformation aligns with its broader mission to meet the changing protection requirements of individuals and businesses throughout the emirates. The expansion into P&C insurance complements its existing health insurance offerings, supporting PureHealth’s vision to deliver comprehensive care and protection at every stage of life.
As the insurance division of PureHealth and the UAE’s leading health insurer, Daman’s new direction strengthens the group’s commitment to becoming a full-service insurance provider.
Strategic Expansion Supports PureHealth’s Integrated Vision
Shaista Asif, Group CEO of PureHealth, said:
“Daman’s transformation reflects PureHealth’s broader strategy to build a fully integrated healthcare and insurance platform. This will enhance customer service and create long-term value. Our entry into P&C insurance will diversify our portfolio, improve risk management across sectors, and support the UAE’s economic and social development goals.”
Khaled Binshaiban Almheiri, Chairman of Daman National Insurance Company, added:
“Daman has set the standard for health insurance in the UAE for nearly 20 years. This transformation marks a key milestone as we expand our offerings while maintaining the rigor, integrity, and customer focus our members trust. By protecting individuals, businesses, and assets, we proudly contribute to the UAE’s vision for sustainable well-being and economic resilience.”
Strong Existing Foundation and Market Opportunity
Currently, Daman provides health insurance to over 3 million members through a network of more than 3,000 healthcare providers in the UAE. The company leverages AI-powered underwriting, efficient claims processing, and multilingual services to support its expansion into new insurance sectors without compromising quality.
According to the Central Bank of the UAE (CBUAE), total insurance policies in the UAE are expected to grow to 14.6 million in 2023, up from 8.4 million in 2022, driven by increased demand for property and liability coverage.
Verified Market Research forecasts the UAE’s P&C insurance market will accelerate further, reaching nearly $16.8 billion by 2031.
Phased Rollout of New P&C Products
To meet rising demand, Daman plans a phased rollout of new P&C products under the trusted Daman brand. The company will ensure existing health insurance members continue to receive uninterrupted service throughout this transition.
Recognition for Excellence and Commitment
Daman was named the best perceived health insurance brand in the UAE in the UAE Healthcare 2024 report by Brand Finance. This accolade underscores its dedication to quality and its mission to build healthier communities.
A Broader Vision for Connected Care and Protection
This strategic growth initiative supports PureHealth’s overarching goal to advance longevity science through a connected health and insurance ecosystem. The company is committed to delivering a full spectrum of care—from prevention to protection—under one integrated platform.
