China Life Insurance Shandong Branch has been actively engaged in a series of activities themed “Insurance Services Accompanying You,” aimed at enhancing consumer protection and financial literacy.
On June 1st, the branch organized a “Children’s Comprehensive Quality Cultivation Project” in collaboration with the “Consumer Protection Publicity Station” at Daoshun Genglu Community. This event was designed to convey knowledge about financial consumer rights to families in an entertaining and educational manner, ensuring the happy growth of children. At the shared lawn of Dingxiang Garden in Quancheng Park, volunteers from China Life Insurance Shandong Branch carefully designed a checkpoint check-in session for children, turning it into a “knowledge paradise.”
Children, equipped with mosquito-repellent watches printed with consumer protection knowledge, enthusiastically participated in the activities. Their innocent declarations, such as “From now on, I will take good care of my pocket money,” brought smiles to everyone present. While educating children, the volunteers also provided parents with knowledge on preventing financial fraud and rational consumption. A young mother expressed her appreciation, saying, “I didn’t know there were so many tricks to buying insurance for children. Your explanations are much clearer than what I found online myself!” Such positive feedback reinforced the branch’s commitment to serving consumers with professionalism and warmth.
Throughout the event, laughter and joy were interwoven with knowledge dissemination. The branch not only shared financial consumer protection knowledge but also celebrated a meaningful and joyful festival with the children.
Looking ahead, China Life Insurance Shandong Branch will continue to rely on the “Insurance Services Accompanying You” brand series of activities. The branch will actively explore diverse forms of financial knowledge promotion, enhancing the public’s financial literacy and risk prevention awareness while providing high-quality insurance services. This initiative is part of the company’s commitment to the concept of “Finance for the People,” contributing to the creation of a harmonious and stable financial environment.
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