To deeply implement the concept of “Insurance for the People,” continuously promote the implementation of the “Insurance +” ecological service circle strategy, enhance brand warmth and influence, and effectively improve the customer service experience, Ruizhong Insurance successfully held a grand “The Smurfs and Their Friends” large-scale family camping festival on the picturesque Dopamine Island in Qujiang, Xi’an, on May 31st, the eve of Children’s Day and the Dragon Boat Festival. This event, themed “Prosperity for a Lifetime, Sharing Beauty Together,” joined forces with 12 institutions and 15 high-quality cooperative channels across Shaanxi Province, inviting nearly 1,200 client families (both children and adults) to celebrate the wonderful double festivals and jointly paint a warm picture of parent-child relationships.
At the beginning of the event, a representative of Ruizhong Insurance expounded on the profound significance of the event in his speech:
Based on the Main Responsibility: We will fulfill the mission of serving the people through finance. Paying attention to family happiness and children’s growth is an important manifestation of fulfilling the social responsibilities of financial state-owned enterprises. Ruizhong Insurance is committed to conveying care and warmth through a variety of activities and serving the construction of a harmonious society.
Based on the Market: Drive high-quality development. Continuously innovating service models and deepening customer connections through high-quality scenario-based activities are the inevitable requirements for Ruizhong Insurance to adhere to the path of high-quality development.
Based on Customers: Build an “insurance +” service ecosystem. This event transcends the traditional boundaries of protection, integrating multiple elements such as nature, art, technology, and entertainment. It is an active practice by Ruizhong Insurance to build a comprehensive and warm “Insurance +” integrated service ecosystem and create long-term value for customers.
The green mountains served as a backdrop, the verdant grass as a mat, and joy overflowed on Dopamine Island. The event site transformed into a dreamy paradise brimming with childlike fun and vitality. Children ran and played freely on the vast lawn, embracing the cheerful rhythm of the music with enthusiasm. The cute and chubby Smurfs and the playful and adorable companion dolls paraded joyfully, causing waves of laughter and chases.
Magic tricks and balloon performances by professional clowns attracted children to sit around and interact, bringing continuous surprises. The romantic hot air balloon experience area became the focus. Children and adults rose into the air hand in hand, overlooking the lush green island scenery and experiencing the magnificence and harmony of nature. The elaborately decorated “Cute Kids’ Shop” interactive area featured fun handicrafts, painting, and small games, allowing children to engage their hands and minds, and gain happiness and a sense of achievement. The entire camp was filled with laughter and joy. Parents and children interacted closely, jointly “absorbing” the passionate energy of summer and leaving behind precious memories.
As a highlight of the event, a stunning drone formation performance illuminated the night sky. Hundreds of drones took to the skies, dancing precisely in the vast sky, successively presenting the brand logo of Ruizhong Insurance, the lively and dynamic image of the Smurfs, and the theme words such as “Sharing the Beauty Together.” This visual feast that combines cutting-edge technology with artistic aesthetics not only brought an unforgettable sensory experience to the guests on site but also vividly demonstrated the brand vitality and technological strength of Ruizhong Insurance in an innovative form, highlighting the company’s determination to embrace innovation and empower the future.
The event site received a warm response, and the participating guests gave thumbs up one after another. Parents expressed that the event was rich and wonderful in content and well-organized. It not only brought children unforgettable festival joy and enhanced the parent-child relationship but also made them deeply feel the professionalism, dedication, and brand warmth of Ruizhong Insurance. This event is a successful practice of Ruizhong Insurance in deepening customer service and expanding the connotation of the “Insurance +” ecosystem.
In the future, Ruizhong Insurance will continue to uphold its original aspiration of “Prosperity for a Lifetime, Sharing Beauty Together” and will continue to explore and implement more diverse and high-quality scenario-based service activities across the country. The company will continuously deepen the empowerment of technology, enrich the service ecosystem, and take concrete actions to safeguard the happiness and health of thousands of families. It will contribute Ruizhong’s strength to meeting the people’s growing needs for a better life and make the warmth and value of insurance reach a wider range.
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