The Wuwei Branch of the Industrial and Commercial Bank of China (ICBC) recently organized a public awareness campaign titled “Ten Years of Deposit Protection, Safeguarding Ten Thousand Households” in Nanchengmen Square, Wuwei City, Gansu Province. The initiative aimed to educate citizens on financial policies, particularly the deposit insurance system, which protects savers’ funds.
During the campaign, the bank set up promotional booths, displayed banners, and engaged the public through interactive Q&A sessions, informational boards, and video presentations. Staff members explained the importance of deposit insurance using real-life examples and addressed frequently asked questions from attendees. More than 1,100 informational brochures were distributed at the event. Additionally, the bank coordinated with its 15 local branches to expand outreach, strengthening financial risk awareness among urban and rural residents.
Since May, ICBC Wuwei Branch has integrated deposit insurance education into daily operations, incorporating it into staff training, morning meetings, and weekly sessions. Employees have undergone specialized training to enhance their expertise, ensuring they can effectively communicate policy details to the public. The bank has also introduced innovative service models, such as combining deposit insurance education with pension disbursements and community volunteer programs, creating a sustainable “training-service-publicity” framework.
To maximize visibility, ICBC Wuwei Branch continuously displays deposit insurance information on LED screens across its branches and provides pamphlets to customers. These efforts ensure that financial security knowledge reaches a broader audience.
Moving forward, ICBC Wuwei Branch plans to further develop immersive and scenario-based financial education initiatives. By collaborating with government agencies, businesses, and schools, the bank aims to embed deposit insurance awareness into broader financial services, including inclusive finance and elderly care financing, reinforcing a strong financial safety net for the community.
Related Topics:
