The Hengyang Branch of Bank of China has initiated a theme publicity campaign to mark the 10th anniversary of the implementation of the Deposit Insurance Regulations. The campaign aims to enhance public understanding of deposit insurance and protect the legitimate rights and interests of depositors and financial institutions. On May 15th, the Hengyang Branch organized an event to bring deposit insurance knowledge to the general public.
Event Highlights and Public Engagement
On the day of the event, staff members from the Hengyang Branch set up promotional booths and hung banners at the busy entrance and exit of Bubugao in Hengyang. They distributed deposit insurance promotional materials to passersby and explained key concepts in simple and understandable language. Topics covered included the scope of coverage and the claims process. Staff also carefully answered questions from customers, enabling citizens to gain a clearer and deeper understanding of the deposit insurance system.
Collaboration with Anti-Fraud Experts
The bank invited anti-fraud experts from the public security department to the publicity booth. These experts supplemented the explanations of deposit insurance by highlighting recent high-incidence financial fraud cases. They answered citizens’ questions and emphasized the importance of police-bank collaboration in preventing financial fraud. This collaboration aimed to provide comprehensive financial protection advice to the public.
Community Outreach and Broader Impact
In addition to the main event, each branch of the bank organized personnel to enter communities, business districts, and enterprises. Through distributing promotional brochures, conducting on-site lectures, and answering customers’ questions, they brought financial knowledge, including deposit insurance, to a wider audience. This outreach effort expanded the coverage of the campaign and ensured that more people had access to important financial information.
Objectives and Future Implications
The campaign’s primary goal is to highlight the significant role of the deposit insurance system in ensuring deposit safety. By enhancing public confidence in financial institutions, the campaign aims to create a favorable financial environment. Ultimately, this initiative is expected to promote the healthy and stable development of the financial industry. The Hengyang Branch of Bank of China plans to continue similar efforts to further educate the public about financial protection mechanisms.
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