Wholesale reference prices for Kweichow Moutai products showed a decline on June 20, 2025. The price of 2025 Feitian Moutai in original cases dropped by 30 yuan compared to the previous day, settling at 1,950 yuan per bottle. Similarly, the price of 2025 Feitian Moutai in loose bottles also decreased by 30 yuan, reaching 1,900 yuan per bottle.
Market Trends Reflect Shifting Demand
The latest pricing data indicates a downward adjustment in the wholesale market for China’s premium liquor. Industry analysts suggest that fluctuations in demand, seasonal factors, and broader economic conditions may be influencing the pricing trend. The 30-yuan drop follows recent market movements, highlighting the volatility in high-end spirits trading.
Impact on Investors and Retailers
The price adjustment could affect both investors and retailers dealing in premium baijiu. Wholesale buyers may see improved purchasing opportunities, while those holding inventory could experience reduced profit margins. Market observers will continue monitoring whether this trend stabilizes or leads to further price corrections in the coming days.
Historical Context of Moutai Pricing
Kweichow Moutai, one of China’s most prestigious liquor brands, has seen fluctuating prices in recent years due to regulatory changes, consumer demand shifts, and secondary market speculation. The 2025 Feitian Moutai batch has been closely watched by traders, as its pricing often serves as an indicator for the broader premium baijiu market.
Future Market Outlook
Experts anticipate that pricing trends will depend on factors such as festival demand, corporate purchasing behavior, and macroeconomic conditions. If the current decline persists, it may signal a short-term softening in the high-end liquor market. However, long-term demand for premium Moutai products is expected to remain strong due to their cultural significance and investment appeal.
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