On June 6th, Luwang News reported that the Business Department of Agricultural Bank of China Linyi Branch has been making multi – dimensional efforts to deepen the publicity of deposit insurance. The branch has adopted an “online + offline” integrated model to conduct various forms of deposit insurance publicity activities, effectively delivering financial knowledge to customers and contributing to regional financial stability.
Branch – Level Promotion as the “Main Front”
Business outlets have been developed into regular publicity platforms. Deposit insurance signs are neatly placed in prominent positions, and promotional slogans are continuously displayed on electronic screens to create a strong publicity atmosphere. During business processing intervals, staff members act as “financial propagators,” proactively handing out carefully prepared brochures. They explain the core contents of deposit insurance, such as coverage and claim processes, in simple and understandable language, ensuring that every customer understands their legitimate rights and interests.
Precise Irrigation for Key Groups
The Linyi Branch Business Department adheres to a problem – oriented approach, focusing on the financial knowledge needs of different groups and conducting precise publicity. In collaboration with partner enterprises, the branch brings deposit insurance knowledge into company meeting rooms through special lectures and interactive Q&A sessions, helping employees plan their wealth with confidence.
Entering communities, staff provide “one – on – one” explanations tailored to the information reception characteristics of the elderly. They transform professional knowledge into everyday language using dialects and proverbs, making financial services more humanized.
Maximizing Publicity Effect
This deposit insurance publicity campaign has maximized the publicity effect, effectively enhancing the depth and breadth of the public’s understanding of the deposit insurance system. It has further strengthened the sense of security and trust of financial consumers.
Future Outlook
The Linyi Branch of Agricultural Bank of China will continue to practice the concept of serving the people through finance. The branch will integrate deposit insurance promotion into daily financial services, constantly innovate publicity forms, and expand publicity channels. By providing better and more considerate services to safeguard people’s “pockets,” the branch aims to continuously contribute to building a good financial ecosystem and maintaining financial stability.
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