At the 22nd World Brand Conference held in Beijing, the World Brand Lab, a globally renowned brand evaluation agency, released the ranking of “China’s 500 Most Valuable Brands in 2025.” Ruizhong Insurance ranked 260th with a brand value of 46.582 billion yuan, demonstrating outstanding performance in the insurance industry.
Brand Strength and Recognition
World Brand Lab: As an internationally recognized third-party brand evaluation agency, the World Brand Lab has released the list of “China’s 500 Most Valuable Brands” for 22 consecutive years. This list uses the “present value of earnings method,” comprehensively considering multiple indicators such as the financial performance of enterprises, brand strength, and consumer behavior. It is reviewed by experts and scholars from world-class universities such as Harvard, Yale, and Oxford, ensuring high professionalism and authority.
Business Performance
Development Momentum: Since commencing operations on June 28, 2023, Ruizhong Insurance has shown strong development momentum. As a state-owned national life insurance company, the company focuses on three major areas: health protection, pension savings, and wealth management, providing comprehensive personal insurance services to customers.
2024 Data: In 2024, the company’s total premium scale reached 236.8 billion yuan, providing 420 billion yuan of health and pension protection for customers. The value of new business increased by 66% year-on-year, the 13-month premium continuation rate rose by more than 3 percentage points year-on-year, and the business quality remained at the leading level in the industry.
Fulfilling Financial Mission and Responsibility
Supporting the Real Economy: Ruizhong Insurance actively fulfills the responsibilities of a state-owned financial institution and adheres to the concept of long-term and value investment of insurance funds. In 2024, the company cumulatively invested 206 billion yuan to support the development of the real economy, demonstrating its commitment to “serving the country and the people through finance.”
Brand Building: The company has successively made it onto the list of the most influential central and state-owned enterprises in 2024 and the list of the top 500 Asian brands.
Brand Communication Achievements
Digital Communication: By the end of 2024, Ruizhong Insurance had accumulated nearly 17.8 million followers across all platforms. Throughout the year, it published over 1,000 pieces of content on various platforms, with a total page view volume exceeding 20 million. The official WeChat public account ranks second in the industry in terms of comprehensive dissemination power, with an annual comprehensive media exposure volume exceeding 400 million times.
Future Outlook
A relevant person in charge of Ruizhong Insurance stated that in the future, the company will continue to uphold the mission of “serving the major issues of the country and safeguarding a better life.” It will adhere to the business values of “taking the needs of the Party as the purpose, customer demands as the priority, company interests as the priority, and employee happiness as the priority.” The company will continuously enhance its digital capabilities, optimize its product and service system, and contribute to promoting the construction of Chinese-style modernization.
Conclusion
Ruizhong Insurance’s listing on the “China’s 500 Most Valuable Brands” list highlights its strong brand value and business performance. By focusing on health protection, pension savings, and wealth management, and actively supporting the real economy, Ruizhong Insurance demonstrates its commitment to fulfilling its financial mission. The company’s achievements in digital communication further enhance its brand influence, positioning it well for future growth and development.
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