The Xiaomi YU7 was showcased at the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, though many of its functions remain under wraps. Attendees could only view the vehicle statically, with its titanium metal and gem green color options highlighted as key design features. The limited display reflects Xiaomi’s staged rollout strategy for its second EV model, building anticipation ahead of its official launch.
Xiaomi has begun introducing the YU7 to physical stores, with CEO Lei Jun announcing via Weibo on June 2 that the vehicle is arriving at select locations. Initial static displays launched in 43 stores across Shanghai, Hangzhou, and Chengdu, followed by 13 Beijing locations. A broader expansion is planned for mid-June, covering 89 cities including Shenzhen, Guangzhou, and Chongqing. This phased approach mirrors Xiaomi’s successful SU7 retail strategy, gradually building visibility before sales commence.
At a recent investor conference, Lei Jun clarified that the YU7’s standard version will not be priced merely ¥20,000 above the SU7’s base model, with final pricing to be announced just before sales begin. He emphasized Xiaomi’s substantial commitment to the YU7, disclosing a ¥3.5 billion R&D budget that positions the project among the industry’s most ambitious. The remarks suggest Xiaomi aims to balance premium positioning with competitive pricing, leveraging its technological investments to differentiate in the crowded EV market.
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