Ping An Insurance (Group) has achieved a historic milestone, being named China’s most valuable insurance brand for the tenth consecutive year in Brand Finance’s 2025 rankings. With a brand value of $43.2 billion, it now ranks among China’s top 10 most valuable brands across all industries and maintains its global insurance sector leadership for the ninth straight year. This accomplishment aligns with China’s rising soft power, which reached a record 72.8-point score in the Global Soft Power Index.
Dual-Engine Strategy Fuels Growth and Social Impact
The group’s “integrated finance + healthcare/eldercare” strategy continues to drive strong performance. In Q1 2025, operating profit grew 2.4% year-over-year to ¥37.9 billion, with life and health insurance profits rising 5% to ¥26.9 billion. Ping An now serves 245 million individual clients, boasting a 98% retention rate for customers holding multiple products. Notably, 63% of its customers utilize its healthcare or eldercare services.
Digital Innovation Transforms Customer Experience
Ping An’s tech-driven approach has revolutionized service delivery. AI agents handled 450 million service requests, accounting for 80% of total volume, while smart fraud prevention saved ¥3.42 billion in Q1 alone. The company has also streamlined processes, with 93% of life insurance policies now approved instantly. These advancements underscore its commitment to efficiency and customer satisfaction.
Customer-Centric Philosophy Delivers Real Benefits
The “Three Savings” initiative—focused on worry-free, time-saving, and cost-effective services—has made a tangible impact. Auto services now span 82 offerings, used by 236 million “Ping An Good Car” owners. Home eldercare coverage extends to 75 cities nationwide, and Ping An Bank’s student credit card provides education and travel discounts, further enhancing accessibility.
Sustainability and Support for the Real Economy
Ping An has demonstrated strong commitment to sustainable development and economic growth. It has cumulatively invested ¥10.14 trillion in the real economy, with ¥124.7 billion in green insurance investments and ¥157.8 billion in green loans in 2024. Its AA MSCI ESG rating reflects its leadership, making it the top-rated insurer in Asia-Pacific for three consecutive years.
A Vision Aligned with National Development
“These achievements reflect our dedication to meeting society’s evolving needs,” said Ping An. The group remains committed to its integrated service model while supporting China’s dual goals of financial sovereignty and brand excellence. By merging financial strength with technological innovation and social responsibility, Ping An continues to set benchmarks for corporate success and national progress.
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