In celebration of its 20th anniversary, Sunshine Insurance launched its 16th Customer Festival on May 19, 2025. The event is a unique blend of cutting-edge technology and heartfelt care, showcasing the company’s commitment to innovation and customer service.
Digital Experiences
Sunshine Insurance is leveraging advanced technology to create immersive digital experiences for its customers. The AI Time Machine, accessible through the “My Sunshine” app, allows users to revisit 2005 via interactive stories powered by DeepSeek. This feature offers a nostalgic journey through personalized narratives. Additionally, customers can take virtual tours of China’s insurance history through WeChat platforms, providing an educational glimpse into the industry’s evolution.
Health-tech fusion is another highlight of the festival. The “Sunshine Car Life” app introduces emotional AI narratives, offering personalized and empathetic interactions. The company has also integrated weight management programs with Weibo, providing real-time coaching and support for healthier lifestyles.
Elderly Care Advancements
Sunshine Insurance is dedicated to improving the quality of life for seniors. The “Xiao Yang” Smart Screens are voice-activated home care devices designed to assist elderly users with daily tasks. In the Sheshan Community, seniors can enjoy 20% anniversary discounts on “Five Enjoyment” lifestyle packages, enhancing their overall well-being. The company has also recruited 500 elderly participants to trial next-generation care services, ensuring that these innovations meet the needs of this important demographic.
Service Upgrades
Sunshine Insurance has implemented significant service upgrades across all divisions. In life insurance, the company has achieved 100% automated small-claim processing, resulting in an 80% faster turnaround time. For property and casualty (P&C) insurance, the “Repair First, Pay Later” option for auto claims has reduced customer stress by 60%. Additionally, an AI underwriting assistant with a comprehensive 100 Q&A health profiling has improved accuracy by 30%. These innovations enhance efficiency and customer satisfaction.
Corporate Responsibility
Sunshine Insurance is also focused on corporate responsibility. The company has distributed flood-risk prevention kits to over 2,000 SME partners, helping businesses prepare for potential disasters. Executive-led financial literacy workshops have achieved a 92% satisfaction rate, demonstrating the company’s commitment to educating customers. Additionally, priority services for new energy vehicles have been introduced, supporting the transition to sustainable transportation.
Why It Matters
“This festival isn’t just celebration—it’s our R&D lab,” said CEO Zhang Wei. The event serves as a testing ground for innovative solutions such as emotion-recognizing AI for customized policies, blockchain claims for instant fraud detection, and metaverse insurance education for Gen Z. These initiatives reflect Sunshine Insurance’s dual focus on humanizing technology while digitizing care.
Participation and Recognition
The festival has attracted over 3 million customers, with participation extending through August 2025. Top contributors to the festival’s initiatives will earn “Sunshine Pioneer” NFT badges, recognizing their engagement and support. These efforts not only enhance customer experience but also set a benchmark for the insurance sector across Asia, demonstrating how technology and empathy can be seamlessly integrated.
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