Marking its 20th founding year, Sunshine Insurance is celebrating with the 16th Customer Festival on May 19, 2025, under the theme “Enter the Heart of Sunshine: Feel Love & Responsibility.” This event seamlessly blends cutting-edge technology with heartfelt service upgrades across all customer touchpoints, creating a unique experience that highlights both digital innovation and human connection.
Digital-First Experiences
Sunshine Insurance is leveraging advanced technology to create immersive digital experiences for its customers. The AI Time Machine, accessible via the “My Sunshine” app, allows users to embark on a virtual journey back to 2005 through interactive storytelling. Powered by DeepSeek, this feature offers parallel universe narratives with personalized plotlines, providing a nostalgic yet futuristic experience.
In addition to the AI Time Machine, the festival includes industry edutainment initiatives. Customers can take cloud tours of China’s Insurance Museum, offering an educational glimpse into the history of the industry. There will also be a live session featuring Peking University prodigy Li Ruochen and “Model Parent” Liu Chenglian, discussing the synergy between family and education.
Health-tech fusion is another highlight. The Sunshine Car Life app introduces an AI weight-loss coach with Weibo-integrated plans, encouraging healthy lifestyles through gamification. This feature includes calorie-battle challenges with real-time health analytics, making fitness both fun and rewarding.
Offline Service Revolution
Sunshine Insurance is also revolutionizing offline services with targeted initiatives. The “Xiao Yang” Smart Screen is designed for seniors, offering voice-activated home-care controls to make daily life easier. In the Sheshan Elderly Community, silver-haired clients will benefit from “Five Enjoyment” life services, along with a 20% anniversary housing discount.
For business partners, Sunshine Insurance is launching the Enterprise Risk Shield, which includes flood-season safety audits and meteorological AI alerts. These services aim to protect businesses from climate-related risks, demonstrating the company’s commitment to proactive risk management.
Claims & Service Upgrades
Sunshine Insurance is enhancing its claims and service processes with significant upgrades. In life insurance, the company has achieved 100% automated small-claim processing, enabling instant payouts. An AI underwriting assistant is also available, offering 100 Q&A health profiling to streamline the underwriting process.
For property and casualty (P&C) insurance, Sunshine is introducing a “Repair First, Pay Later” option for auto claims, providing immediate assistance to customers in need. Additionally, the company is launching a green channel for new energy vehicle claims, offering priority registration and repairs.
Executive-Led Consumer Focus
Sunshine Insurance’s C-suite executives are taking an active role in the festival through “Service Day” activations. These include on-site financial literacy workshops and real-time resolution of customer pain points, demonstrating the company’s commitment to customer satisfaction at the highest level.
Why It Matters
Sunshine Insurance’s festival is more than just a marketing event; it is a blueprint for the future of the insurance industry. The company has significantly enhanced its services with AI, with 78% of services now AI-enhanced, compared to 35% in 2020. This technological depth is complemented by human warmth, as evidenced by the 92% customer satisfaction rate in pilot elderly-care tech programs.
Sunshine Insurance is also setting industry benchmarks by being the first insurer to integrate climate-risk mitigation for SMEs. CEO Wang Wei emphasized, “True innovation marries digital efficiency with emotional intelligence.” The festival’s hybrid model—combining nostalgic trips through the metaverse with tangible risk protection—demonstrates how insurers can lead in both tech adoption and social responsibility.
Participation
Customers can participate in the festival via the “My Sunshine” app or visit over 200 offline hubs nationwide. Limited-time offers include AI health reports and legacy-planning consultations, providing additional value to festival participants.
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